Happy athletes don’t bleed
In this episode, I talk about cognitive dissonance in the horse world: why we do what we know we shouldn’t – and how to move from maybe to integrity. We revisit Festinger’s theory, real barn-life examples, and research showing how humans often adjust perception when they don’t want to change behaviour. Pop-culture bridge: Fettes Brot – “Jein”. The perfect anthem for ambivalence.